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Cabbages and white supremacists


Come up and sit with me here on this hill, would you? The time has come to talk of many things. Of shoes, and ships, and sealing wax. Of cabbages and white supremacists. Whoopsie! That’s not how that poem goes! Well, come up here with me on this hill anyway, and – over there – that patch of grass looks nice. You can sit there. We need to talk. But first! For this conversation, I need to use my ‘cosmic …

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Tag Archives: "marketing message"

Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger to motivate people to act. On its own, that isn’t predatory or problematic. We DO need to understand why our core customers choose a particular …

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