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Mozart, compost and Writing Your Way Home


What a long, strange trip it’s been. Just when you think you are getting the hang of the dance, the music changes. And there you are on the dance floor, shaking your chewy salsa hips, your feet moving as if possessed by some demon, sweat dripping down your flesh like the holiest of holies… to Mozart. You’ve given up trying to match the elevator muzak of mainstream culture long ago. And you’ve grown attuned to listening for the music that …

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Tag Archives: "marketing message"

Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger to motivate people to act. On its own, that isn’t predatory or problematic. We DO need to understand why our core customers choose a particular …

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