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Masters need a different conversation

Last week, we talked about whether you work with beginners or masters. (If you missed it, you can read that here.) If you’ve been in business awhile, you’ve noticed that as you hone your skills and craft, the people who show up in your world tend to shift as well. The trouble is, there is often a big ole gap between the work you do with people, and how your marketing talks about it. Quick story here. My friend Dr. …

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Tag Archives: "ideal client"

Emotional leadership: How to treat your leads better than 98% of the internet

Do you want to attract leads that are as high quality (if not higher) as those you make in one-on-one and face-to-face interactions? Then let’s talk about how to do that on your website. First off, I teach my copywriting students about emotional leadership. We don’t hear a lot of experts talking about this, but … Read More >