Latest Post:

Mozart, compost and Writing Your Way Home

What a long, strange trip it’s been. Just when you think you are getting the hang of the dance, the music changes. And there you are on the dance floor, shaking your chewy salsa hips, your feet moving as if possessed by some demon, sweat dripping down your flesh like the holiest of holies… to Mozart. You’ve given up trying to match the elevator muzak of mainstream culture long ago. And you’ve grown attuned to listening for the music that …

Read More >

Tag Archives: "ideal client"

Emotional leadership: How to treat your leads better than 98% of the internet

Do you want to attract leads that are as high quality (if not higher) as those you make in one-on-one and face-to-face interactions? Then let’s talk about how to do that on your website. First off, I teach my copywriting students about emotional leadership. We don’t hear a lot of experts talking about this, but … Read More >