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Social media got you down?


I’m astonished by how deeply social media has flattened the collective notion about what “getting out there” and “showing up” actually *is*. That’s not a criticism; it’s taken me years to accept that I prefer conversations and handwritten notes to develop and nurture professional relationships, not “posting”. But what’s been noteworthy lately is how I’m beginning to hear more people articulate what it is about marketing on social media that feels off to them. Among some of the things I’ve …

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Tag Archives: "copywriting"

How to write gourmet marketing

One of the biggest challenges business owners face when it comes to writing is this: they follow what I call a ‘fast food’ process. Here’s what most self-employed professionals think the process is: 1) Sit down. 2) Write. It’s a lot like going to the drive through, no? (Sorry, my bad. Should be ‘drive-thru.’) But … Read More >

The New Rules of Copywriting #1 – Focus less on conversion, more on resonance

Click-throughs. Open rates. Search engine optimization. Conversion statistics. If the mere mention of these highly prized numbers causes rebellion to stir up within you, you’re in luck. This article is not going to be about how to improve those things. Well, at least not directly. Because in my seven years of writing and teaching business … Read More >

3 tips for writing a great About Me page

Oh, the mighty About Me page! How you humble us with your simple demands. For many business owners – especially those running serviced based or coaching businesses, the About Me page on their website is an especially ferocious hairy beast. Even if you’ve done a “good enough” job on your Homepage and laying out your … Read More >