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Social media got you down?


I’m astonished by how deeply social media has flattened the collective notion about what “getting out there” and “showing up” actually *is*. That’s not a criticism; it’s taken me years to accept that I prefer conversations and handwritten notes to develop and nurture professional relationships, not “posting”. But what’s been noteworthy lately is how I’m beginning to hear more people articulate what it is about marketing on social media that feels off to them. Among some of the things I’ve …

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Tag Archives: "business planning"

CASE STUDY: Have You Built A Mailing List That Doesn’t Share Your Values?

I’ve been working with a group of business owners who are doing their first webinar ever to promote their good work. They wrote their promotional emails, reached out to promotional partners, wrote swipe copy for those partners, wrote an opt-in page, and a follow-up email sequence. But the thing about taking on a project like … Read More >