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Cabbages and white supremacists


Come up and sit with me here on this hill, would you? The time has come to talk of many things. Of shoes, and ships, and sealing wax. Of cabbages and white supremacists. Whoopsie! That’s not how that poem goes! Well, come up here with me on this hill anyway, and – over there – that patch of grass looks nice. You can sit there. We need to talk. But first! For this conversation, I need to use my ‘cosmic …

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Category Archives: "Ideas You Can Use"

Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger to motivate people to act. On its own, that isn’t predatory or problematic. We DO need to understand why our core customers choose a particular …

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The Deceptively Simple Secret Weapon to Getting Consistent and Getting Better At Marketing

Procrastination. Not knowing what to write. Getting bogged down by questions (or self doubt). There’s one tool that nips ALL of these challenges in the bud: having someone in your world that you meet with weekly to talk through your challenges, and then ‘shut up and write’ your marketing with. We call this your ‘accountabilibuddy.’ I recently talked with Liz and Rena, two of our Write Club community members who meet for ninety minutes every Wednesday to problem-solve and shut …

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How to Shut Up And Write Your Way to More Clients in 5 Steps (Even If You Aren’t Perfect Yet)

Perfectionism is the enemy. In my work with coaches, healers, and self-employed professionals, it’s the biggest, hairiest adversary of them all. The good news is, there is a way out. A way that neutralizes perfectionism, once and for all. A way that dramatically improves your marketing results. A way that helps people doing good work discover the best way of resonating and building rapport with their prospective clients. We call it Shut Up And Write. It’s a chunk of time …

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How to use journaling to be a better communicator for your business

“I’ve got so many ideas! Where do I put them all?!” This is one of the things coaches, healers, and self-employed professionals tell me all the time. They are idea people, after all. And many of them are luminaries and motivators as well. So today, let’s take a look at one of the best tools out there for organizing the whirlwind of ideas, slogans, thoughts, and feelings. Now, when you need to regularly send a newsletter, update your blog, write …

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Excerpt from The New Marketing: A Story of Hope in the Age of Insecurity

I just finished a new position paper, The New Marketing: A Story of Hope in the Age of Insecurity, which we’ll be sending to subscribers later this month. Below is a series of excerpts: Marketing tells the same old story Underneath most marketing is the same old story. It goes something like this: You (potential customer) have a problem. It hurts so much and has gotten so bad that you want relief. I (the business) have the magical solution. I …

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6 Ways to Put People First in Your Marketing

A lot of marketing treats prospective clients like garbage. From psychological techniques to fake authority before it actually accrues, to the widely-accepted advice to ‘touch their pain’ in order to connect, is it any wonder so many are left with a desire to hose themselves off? Thankfully, there is another way. It starts with rejecting the idea that we need to “suck it up” and treat prospective clients in a way we don’t like to grease the gears of a …

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To Hell With Marketing: 8 Things We Won’t Be Doing In 2017

This year, let’s stop “marketing our businesses.” Let’s quit making sales funnels and secret million dollar strategies and putting everything on autopilot. It’s all crap. Instead, let’s put our focus on experimenting until we find an original way of consistently reaching out to people who are interested in our help. Because the world needs our original ideas. And the best customers aren’t interested in us rehashing the same tried-and-true systems and formulas. So here’s what we WON’T be doing in …

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Why do people keep telling you to “touch their pain”?

One of the things you always hear about writing copy (copy = “words that sell”) is that you need to “touch their pain.” That is, you need to stir up whatever pain your potential clients are in, so that they FEEL it, and recognize that they are in the market for a solution. Typically, it’s the solution you offer. Now, when I am writing with a client and he says “I know I need to touch their pain,” I smile …

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How to Create More Success and Spaciousness in Your Marketing and Promotions

You sit in front of your computer. The page is blank in front of you. The cursor blinks at you, mockingly.   You decide to do the dishes. Fold laundry. Clean your office.   Two hours later, you realize you haven’t written anything. (But your kitchen counters are clean).   One of the biggest challenges business owners tell me they face when it comes to writing is this: the process.   Here’s what most of us think the process is: …

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Don’t Skip This Step for a Mailing List That’s Ridiculously Engaged

A lot of people are impressed by the size of someone’s email list. I’ll admit it: I can get seduced by this, too. Recently, when one of my Accountabilibuddies told me about someone with a list size of half a million people, my pulse sped up a bit. There is something about a big list that kicks our imaginations into overdrive! If only I could reach those 4,000 – or 40,000 or 4,000,000 — people with my message! My life …

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