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Mozart, compost and Writing Your Way Home


What a long, strange trip it’s been. Just when you think you are getting the hang of the dance, the music changes. And there you are on the dance floor, shaking your chewy salsa hips, your feet moving as if possessed by some demon, sweat dripping down your flesh like the holiest of holies… to Mozart. You’ve given up trying to match the elevator muzak of mainstream culture long ago. And you’ve grown attuned to listening for the music that …

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Category Archives: "How To"

Masters need a different conversation

Last week, we talked about whether you work with beginners or masters. (If you missed it, you can read that here.) If you’ve been in business awhile, you’ve noticed that as you hone your skills and craft, the people who show up in your world tend to shift as well. The trouble is, there is … Read More >

Do you work with beginners or masters?

Last week, we talked about your ideal client. (If you missed it, you can read that here.) Now, let’s take a look at a different slice of this puzzle: Do you work with beginners or masters? What many of the people in my world are telling me lately is that they don’t really like to … Read More >

How to Gracefully Start Sending Your Newsletter Again

When you run your own business, sending content regularly to your prospective customers can be a great way to build that relationship. But what happens when you stop mailing regularly and want to get back in the habit again? Read on to find out. 1.     Let yourself off the hook Many of the coaches, healers, … Read More >

The Deceptively Simple Secret Weapon to Getting Consistent and Getting Better At Marketing

Procrastination. Not knowing what to write. Getting bogged down by questions (or self doubt). There’s one tool that nips ALL of these challenges in the bud: having someone in your world that you meet with weekly to talk through your challenges, and then ‘shut up and write’ your marketing with. We call this your ‘accountabilibuddy.’ I recently talked with Liz and Rena, two of our Write Club community members who meet for ninety minutes every Wednesday to problem-solve and shut …

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How to Shut Up And Write Your Way to More Clients in 5 Steps (Even If You Aren’t Perfect Yet)

Perfectionism is the enemy. In my work with coaches, healers, and self-employed professionals, it’s the biggest, hairiest adversary of them all. The good news is, there is a way out. A way that neutralizes perfectionism, once and for all. A way that dramatically improves your marketing results. A way that helps people doing good work discover the best way of resonating and building rapport with their prospective clients. We call it Shut Up And Write. It’s a chunk of time …

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Excerpt from The New Marketing: A Story of Hope in the Age of Insecurity

I just finished a new position paper, The New Marketing: A Story of Hope in the Age of Insecurity, which we’ll be sending to subscribers later this month. Below is a series of excerpts: Marketing tells the same old story Underneath most marketing is the same old story. It goes something like this: You (potential customer) have a problem. It hurts so much and has gotten so bad that you want relief. I (the business) have the magical solution. I …

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6 Ways to Put People First in Your Marketing

A lot of marketing treats prospective clients like garbage. From psychological techniques to fake authority before it actually accrues, to the widely-accepted advice to ‘touch their pain’ in order to connect, is it any wonder so many are left with a desire to hose themselves off? Thankfully, there is another way. It starts with rejecting the idea that we need to “suck it up” and treat prospective clients in a way we don’t like to grease the gears of a …

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Ask Yourself This One Simple Question

It’s like walking a tightrope. Lean too far to either side, and you’ll lose your balance + topple. This is what’s happening with a lot of businesses running online marketing programs out there. You’ve got folks leaning so far to the commerce side of things, that their messages become rote. They talk about exciting stuff, … Read More >