Ask Yourself This One Simple Question

It’s like walking a tightrope. Lean too far to either side, and you’ll lose your balance + topple. This is what’s happening with a lot of businesses running online marketing programs out there. You’ve got folks leaning so far to the commerce side of things, that their messages become rote. They talk about exciting stuff, … Read More >

Why do people keep telling you to “touch their pain”?

One of the things you always hear about writing copy (copy = “words that sell”) is that you need to “touch their pain.” That is, you need to stir up whatever pain your potential clients are in, so that they FEEL it, and recognize that they are in the market for a solution. Typically, it’s the solution you offer. Now, when I am writing with a client and he says “I know I need to touch their pain,” I smile …

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How to Make What You Do Sound Different

This week, a question from the mailbag: Dear Stella, My biggest challenge in writing about my work is how truthfully articulate what the actual benefits are from what I’m offering. I feel like I can kinda sorta come up with stuff to say based on what I’ve seen on other people’s sales pages, but being … Read More >

5 Quick & Dirty Ways to Stop Goofing Off and Get Your Writing Done

Procrastination is the enemy. When you’ve only got 45 or 60 minutes to get a piece of writing done for your business, every second counts and focus is worth its weight in dark chocolate with sea salt and almonds… Here are 5 ways to park your butt in your chair so your writing gets done: … Read More >

4 Useful Tips for Writing About Your Potential Client’s Problem – And Your Promise (Especially If Your Work Creates Subtler Results)

What is my potential clients’ problem? How can I communicate effectively if the work I do promises subtler, less visible results? These are two of the questions that have bubbled up in the last week in our Write Club community. And if you’re a coach, healer, or wellness professional whose work is on the more … Read More >

10 Simple Ways to Get More Leads and Clients from Everything You Write

Every week, I deliver a pep talk to our community. And this week, the theme was: get more rejection faster. If you aren’t getting rejected multiple times a day, you probably don’t have enough clients (or you are an established business owner who may be feeling like you’ve been coasting for awhile, and you’re getting … Read More >

Make Your Message Better Every Time With This Simple Question

It’s like walking a tightrope. Lean too far to either side, and you’ll lose your balance + topple. This is what’s happening with a lot of businesses running online marketing programs out there. You’ve got folks leaning so far to the commerce side of things, that their messages become rote. They talk about exciting stuff, … Read More >