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Conversation and Collaboration in the #NewMarketing

Have you ever followed someone’s step-by-step marketing formula, only to have it NOT WORK? Or maybe it works, but it causes a sort of psychic drag within you? This is a classic case of trying to squeeze oneself into an old marketing paradigm. Listen, no judgment here.  I’ve done this too. I’ve been trained in all the tricks in the book – from coaching women how to talk to their husbands to get money, to telling folks it’s a once …

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Ripeness vs. urgency in the #NewMarketing

As we progress on the path towards creating clients without poking at people’s fear of missing out, shame, guilt or ‘not enoughness’… Questions arise. Like this one: If using ‘pain point marketing’ rubs you the wrong way, here’s how to think of it instead: In the old marketing, urgency is used as a psychological trigger to motivate people to act. On its own, that isn’t predatory or problematic. We DO need to understand why our core customers choose a particular …

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Masters need a different conversation

Last week, we talked about whether you work with beginners or masters. (If you missed it, you can read that here.) If you’ve been in business awhile, you’ve noticed that as you hone your skills and craft, the people who show up in your world tend to shift as well. The trouble is, there is … Read More >

Do you work with beginners or masters?

Last week, we talked about your ideal client. (If you missed it, you can read that here.) Now, let’s take a look at a different slice of this puzzle: Do you work with beginners or masters? What many of the people in my world are telling me lately is that they don’t really like to … Read More >

The marketplace is changing – so change your marketing

Goodness gracious, snakes alive! There certainly is a lot brewing this spring . . . .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The Marketplace is Changing – So Change Your Marketing .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- The marketplace is saturated with empty promises and deliberate manipulation – and smart people are sick of it. If you want smart people as your customers, you can’t use … Read More >

How to Gracefully Start Sending Your Newsletter Again

When you run your own business, sending content regularly to your prospective customers can be a great way to build that relationship. But what happens when you stop mailing regularly and want to get back in the habit again? Read on to find out. 1.     Let yourself off the hook Many of the coaches, healers, … Read More >

The Deceptively Simple Secret Weapon to Getting Consistent and Getting Better At Marketing

Procrastination. Not knowing what to write. Getting bogged down by questions (or self doubt). There’s one tool that nips ALL of these challenges in the bud: having someone in your world that you meet with weekly to talk through your challenges, and then ‘shut up and write’ your marketing with. We call this your ‘accountabilibuddy.’ I recently talked with Liz and Rena, two of our Write Club community members who meet for ninety minutes every Wednesday to problem-solve and shut …

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How to Shut Up And Write Your Way to More Clients in 5 Steps (Even If You Aren’t Perfect Yet)

Perfectionism is the enemy. In my work with coaches, healers, and self-employed professionals, it’s the biggest, hairiest adversary of them all. The good news is, there is a way out. A way that neutralizes perfectionism, once and for all. A way that dramatically improves your marketing results. A way that helps people doing good work discover the best way of resonating and building rapport with their prospective clients. We call it Shut Up And Write. It’s a chunk of time …

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How to use journaling to be a better communicator for your business

“I’ve got so many ideas! Where do I put them all?!” This is one of the things coaches, healers, and self-employed professionals tell me all the time. They are idea people, after all. And many of them are luminaries and motivators as well. So today, let’s take a look at one of the best tools out there for organizing the whirlwind of ideas, slogans, thoughts, and feelings. Now, when you need to regularly send a newsletter, update your blog, write …

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Excerpt from The New Marketing: A Story of Hope in the Age of Insecurity

I just finished a new position paper, The New Marketing: A Story of Hope in the Age of Insecurity, which we’ll be sending to subscribers later this month. Below is a series of excerpts: Marketing tells the same old story Underneath most marketing is the same old story. It goes something like this: You (potential customer) have a problem. It hurts so much and has gotten so bad that you want relief. I (the business) have the magical solution. I …

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