Stella Orange teaches coaches, healers and consultants how to effectively market their business by telling a better story — the story of the hero on her journey. Over the course of her career as a copywriter, Stella grew disillusioned with the old way of marketing, which uses manipulative and dishonest tactics to get sales, while sacrificing truth, relationships and respect for one’s customers in the process. So she decided to do it differently – and joined forces with a business intuitive and no-nonsense strategist to usher in a new paradigm in marketing and business building. Stella is the co-founder of the Beaver Business Club and BeaverCon — a live in-person gathering of like-minded professionals who know that we can go farther and build faster when we do it together – and continues to write copy with and for business owners at StellaOrange.com. Stella is based in Buffalo, New York. Get a copy of Stella’s position paper The New Marketing: How to Create Clients Without Feeling Gross, Icky or Manipulative at www.stellaorange.com.