The Evolution of Stella Orange

Well hello, over there!

If you’ve been following along, you’ve noticed that these Tuesday Letters have been changing and morphing.

That’s because I – like many of you – have been in metamorphosis, too.

So I wanted to update you on where we are going here, and what you can expect from me going forward.

Q: Where are we going?

Stella Orange is not going anywhere. But Stella Orange, Wordsmith LLC is no longer a marketing and messaging company. I will be doing that work in cahoots with Rebecca Liston and Sarah Dew through a new project we co-founded this summer called Orange, Liston, & Dew.

Over the months ahead, you will witness me – messily, imperfectly – pivoting this business from a copywriting and marketing message shop into a place where we talk about writing as a way to root yourself into your place in the world.

I don’t know how long this will take.

But I do know that I will be writing and speaking to people who want to write and experiment with telling themselves the story of their own lives.

This is not a conversation about business, marketing, or making money.

If you like my take on all that, I’ll invite you to follow my work over at Orange, Liston, & Dew. That’s where I will be doing my marketing, sales, and business work.

Q: I was thinking of working with you. Is that still an option?

You can still hire me to write your website, co-write your next big email and webinar marketing campaign, or help you punch up your signature talk so it sells without being formulaic. Just get in touch. We’ll take care of you from there.

I will lead some new 90 minute New Marketing workshops for you in 2018, on topics like the One Story you need to tell in your marketing, how to find your words so people get what you do, and writing a one page website. Those are going to be insanely affordable ($369) and a way to get good marketing work done quickly, with me by your side. Watch this space for more info.

Q: Why are you changing how you work?

It’s time for me to do my legacy work, and return to my work as a writer. My legacy work is helping women become the authors of their own lives, using writing and their imaginations as tools. I also have some books and plays to write. It’s go time!

(To my male and non-gender binary allies, you’re still welcome here. I just know that I need to be focusing my conversation for women at this time.)

Q: Are you daft? You had a profitable business, why are you messing with it? Money is not the most interesting thing.

If you’re curious to hear more about my thinking and how I approach a metamorphosis like this, check out my recent interview with Tanya Penny (click here).

Stella Orange teaches her clients how to effectively market their business by telling a better story in their marketing— the story of the hero answering the call to more. A professional copywriter whose writing has generated millions of dollars in sales, Stella knows that the story we tell in our marketing matters a whole lot, because on a fundamental level, it shapes how people think about themselves and what’s even possible for them. Three times a month, Stella hosts a 90-minute Shut Up And Write session via videoconference for members of her Write Club community. She is based in Buffalo, New York, where she lives with her husband, the Philosopher, and their dog, Chachi. Get a copy of Stella’s position paper The New Marketing: How to Create Clients Without Feeling Gross, Icky or Manipulative at

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