Is there a Great Divide in your business?

By Stella Orange | Comments Off on Is there a Great Divide in your business?

Do you attract GREAT clients offline through word-of-mouth, referrals, and the relationships you’ve built BUT …

… you attract people online who aren’t motivated, have money baggage, or aren’t fun to work with — or don’t attract much of anything?

I call this The Great Divide.

The Great Divide is the giant space between knowing how to build rapport and move people to action one-by-one… and knowing how to do it through your writing, with people you’ve never met.

Many business owners never cross this divide. They know how to be in flow and in connection with people one-on-one. But they’ve decided they don’t need to know how to do it through their website, newsletter, videos, and emails.

There’s nothing wrong with that, by the way

But if you want to attract high-end clients online, you cannot drop anchor there.

You need to understand how to use your words, stories, and emotions in a whole new way. A way that resonates with more sophisticated clients.

I’ve been teaching my private clients how to do this for years, and I’ve put together an all-new training call with tips and insights to help you cross the Great Divide in your business.

I’m calling it: “Attracting High End Clients Online: How to update your online presence for a freakishly loyal buying audience, better opportunities, and more sales on everything you offer” and it’s on Wednesday, August 26th 7pm ET.

Click here to join the (money-making) party >>

On that page, you can read more about what I’ll be covering and what business owners I’ve worked with have to say about what they’ve accomplished as they crossed the Great Divide in their business.

Stella Orange is a copywriter who helps people put their work into words. For eight years, she wrote email campaigns that resulted in more than a million dollars in sales for her clients. In that time, Stella also taught popular marketing writing workshops to business owners on both sides of the Atlantic -- and a few in Australia and New Zealand. In 2017, Stella cofounded a creative and consulting shop offering a complete and slightly unorthodox line of business advising and marketing services. She continues to write copy and advise clients on customer delight, how to resonate with more sophisticated, discerning clientele in your marketing, and just who, exactly, your ideal clients are. Stella is the founder of Show Up And Write, a weekly writing group and writes a letter every two weeks or so (here’s the sign-up). She lives with the Philosopher and their two kiddos in Buffalo, New York, a fifteen-minute bike ride to the Canadian border.

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