I failed this year – and what that taught me

I’ve been marinating.

I went to the National Underground Railroad Freedom Center in my new old hometown of Cincinnati this weekend.

I read a couple of Warren Buffet’s letters to shareholders this weekend, because I’ve been thinking about him, oddly.

I also read a bit of Paulo Freire this morning, in preparation for our final class of the free Craft Your Message course, that wraps up tomorrow.

Just so you understand what’s in the mix.

First off, when you think about freedom, and capitalism, and the act of teaching as a political act… it’s not exactly a one-blog-post sort of thing.

But here’s where I’m at:

A lot of people start these businesses (read: online, home-based, internet-driven) for the freedom.

I know I did.

I have been in self-exposed exile from traditional employment for the past 15 years because I 1) hate meetings 2) get weird sitting still under fluorescent lights 3) can be wildly insubordinate.

(There was a reason I really connected with my naughty boy students when I taught alternative high school as a classroom teacher.)

Anyhoo.

I’m in reflective mode, looking back at the year and considering what’s on the docket for next year. And here’s what’s come up:

I had a couple projects MASSIVELY fail on me, despite best efforts.

I had a couple unexpected expenses that ate into my operating cushion.

Due to some accounting and legal shifts in how the business is set up, I ended up paying a ridiculous – and unforeseen — amount of taxes for 2013, and paying myself less than I paid myself last year.

I took a risk on a new investment in my business, and it’s not clear that I’ll make a return.

There’s an expression I learned last year, at my best friend’s birthday party. I was talking to a guy in the oil industry, who runs a firm with 40 engineers. We were talking shop. And he said, “it’s like they say, cash flow is king.”

I’d never heard that before.

But after the year I’ve had, I get it.

So I’ve been thinking a lot about what it is to fail.

And why I, along with so many others, have been so reluctant to experience it.

Now, before you go thinking that I’m all Zen about it, let me admit that, when I found out that I was being charged for hotel rooms that didn’t get filled for one of my live workshops earlier in the year, I raged. I screamed. And I got so very, unattractively angry.

But I’m committed to feeling what I feel.

So I felt angry.

I felt disappointed.

I felt regret.

And then? I got on with it.

After my emotional storm cloud had passed, I asked myself, “okay, so what have you learned from this?”

I learned to read contracts.

I learned that everything is negotiable.

Not as some glib saying, either. It’s now stitched into the fabric of my habits, my being.

###

Here’s the thing about failing that I learned this year: it’s actually more valuable than success.

I know that sounds odd.

I’m actually a bit surprised to say it, myself.

I used to not do things unless I *knew* how they were going to turn out.

But that got boring.

And, as a lover of freedom, I started to feel kinda trapped.

Now… failing is another story.

Failing causes you to pay attention.

Failing stings.

Failing says, “hey, you! Over here. Look into this.”

And if you do, and can manage to stop beating yourself up, it’s an incredible teacher.

What I got this year is that failure is fuel.

Which has been incredible healing and worth every penny I’ve spent to get here.

Some lessons can only be learned through experience.

Even if that experience doesn’t go the way I wanted it to.

###

My dad jokingly refers to speeding tickets as “civics lessons.”

I am coming to see my projects and investments that didn’t work out as “business lessons.”

We’re talking tens of thousands of dollars.

But you know what?

It’s only money.

I like money.

But I love learning, people, and my freedom more.

And I know two things in my bones:

One, when you run your own business, you can always make more money.

And two, I could not have learned what I know now without taking those risks.

You want to know how I know my failure is a luxury I can no longer live without?

That’s not how I thought about things 6 years ago, when I was working two jobs and making $17 an hour.

So, thank you, Failure.

Thank you for teaching me these priceless lessons.

Thank you for shoring up my trust in myself and my own process.

Thank you for reminding me that creativity, grit and emotional flexibility is power.

I’m sorry that so many people cross to the other side of the street when they see you coming.

Instead of setting you a place at their kitchen table, and listening to your stories and your lessons.

You are always welcome in our house.

Mighty thanks to Martin Burns flickr photostream for freedom.

Love this article? I’ll teach a free class on why writing can feel like such a slog for so many business owners – and what to do instead so it’s easier, more fun and you get a bigger response. You are invited! Check it out here

Stella Orange is a copywriter who helps people put their work into words. For eight years, she wrote email campaigns that resulted in more than a million dollars in sales for her clients. In that time, Stella also taught popular marketing writing workshops to business owners on both sides of the Atlantic -- and a few in Australia and New Zealand. In 2017, Stella cofounded a creative and consulting shop offering a complete and slightly unorthodox line of business advising and marketing services. She continues to write copy and advise clients on customer delight, how to resonate with more sophisticated, discerning clientele in your marketing, and just who, exactly, your ideal clients are. Stella is the founder of Show Up And Write, a weekly writing group and writes a letter every two weeks or so (here’s the sign-up). She lives with the Philosopher and their two kiddos in Buffalo, New York, a fifteen-minute bike ride to the Canadian border.

5 Comments


  1. Kate

    Yes, yes, yes Stella.
    Oh my gosh – your blog posts never fail to speak to exactly what I am experiencing too. I mean that ;)Never fails to blow me away, the synchronicty that shows up time and time again…
    Thank you for being such an awesome rockstar with words, and telling it exactly how it is.
    LOVE how you put it… and huge kudos to you for getting up, standing up and getting out there this year and always – despite (and especially because of) the failures.
    You rock! (Just sayin’)

  2. Stella

    Thanks, Kate. I’ve been having this conversation in private all year… decided it was time for my coming out party!

    Sending you love across the pond,
    st

  3. Sandy Rees

    Stella, thank you for being real and talking about failure. I get so sick of hearing business people talk about how great their life is, because mine isn’t always rosy, and I’m sure I can’t be the only one – although some days I wonder.

    You’re right about failure bring valuable lessons. I would not have the courage and strength I have today without all the failures from the past few years.

  4. Jan

    Thanks for sharing Stella you are always real and honest and I really appreciate that probably because that is the way that I am. I hate to say it but from what I’ve seen these last 2 years in the online coaching industry there is very little honesty. I think that most who are boasting about their sales figures are just talking about sales and not actual(cash) net revenue in the bank. A lot are teaching what they want to have not what they actually have done. Thank you for your honesty and generosity. I know it will pay off!!

  5. Donna

    Stella – thanks for that bravery and honesty. You know how it hurts to lose or think you lost because something doesn’t deliver on the promise you make yourself. And, a lot of us out there who follow you and learn from you need that reminder. There are no guarantees so you can sit at a safe desk or leap into the fire. The desk got less safe and the fire more appealing. The money doesn’t always follow but the growth and self-self-awarenss that has come to me this last year happened by sticking my neck out and finding good support to start something new. I’m in the baby stages of that and have been agitating myself over progress. Today I am going to enjoy the view from the fire. Thanks again; as always you have something great to say. There’s lots to do and after unplugging the folks who can’t stop talking about their six figure earnings, I’m glad to have the work that brings me joy. Have a great day!

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