The road kill story for entrepreneurs

About a week ago, the Philosopher and I were driving home from the grocery store in our new neighborhood.

(Not just any grocery store, by the way. Jungle Jims. Imagine Disney and Dean & Deluca had a love child, that dressed up in a wizard costume and roller skates. Yah, weird. Wonderful. Also, the guy that runs the joint is a marketing genius. Tacky, but genius.)

Anyway, it was nighttime.

The Philosopher was driving.

But then, there was a thud.

We hit something.

I felt it in my bones. Ew.

The Philosopher checked the rear view mirror, then turned the car around.

Now, the thing you need to understand about the Philosopher is that, in addition to sprinkling everyday conversations with references to Heidegger, he’s from Texas.

And Texas is one of those states where common sense is more raw.

(It’s not California or Jersey, is what I’m saying).

So as we drove back to the spot of the collision, he says to me, “hopefully, it wasn’t hit hard. And if it was, I want to make sure it’s not laying there suffering.”

The implication being that he’d hasten its passing, whatever it was.

Strangely, I found this to be compassionate and real.

We didn’t end up finding anything on the road, much to my relief.

But I keep thinking about that story, and the wisdom it holds for me as a woman growing her business.

The Philosopher just got a teaching job in Ohio, so this past month, we uprooted from our lives in South Florida, hired movers, loaded the dog and the art in the car, and drove north.

And while we did that, my business hit something.

Not sure if it was an animal or a speed bump.

But things slowed waaaaaaaaaaaay down.

At first, I panicked. Revenue is down! I am not talking to enough potential clients! I am screwing the pooch on my projections!

I felt bad. Really, really bad. Like, I am a failure and I so suck and what right do I have to pretend to be running a business bad.

The shrill chorus of shrillsters in my head was relentless.

It was like Bohemian Rhapsody, but just with the lyrics “you suck.”

It was exhausting.

So then, after a few weeks of really getting tired of listening to myself, I decided enough.

And I got all Texas.

I backed my metaphorical car up to go find the injured creature that I’d hit, and see if I needed to back up a few times over it so it could rest in peace.

I realize I’m being violent.

But that’s really what it was.

Upon investigation, I saw that the injured creature was a scared and anxious part of me, that had somehow linked my business success to my okayness.

Thankfully, I’ve developed some skills to tend to this creature within, both imaginative and rational.

I talked her off the ledge thusly:
“You have extenuating life circumstances, dear one. You have just moved. You can’t find a clean pair of panties, let alone the space to schedule conversations with potential clients. That is okay. No one will die if you take one month away from the business, to tend to something more important: your life.

And what do you need right now, sweetness?”

Turns out, I didn’t need money.

I checked. My expenses were covered, personally and for the business.  I checked our accounts receivable – both for the business, and for closing up our household in Miami. There was plenty on its way.

Oh. Well, that solves that, then!

But what I did need was rest.

I needed to wash every item of clothing, linen, and pillowcase in my new house. I needed to unpack boxes.

I needed to go walk in the woods with the dog and without a map, and talk to nature, or god, or who ever is talking to me when I look at the trees and hear the birds singing and get reminded of the life coursing through our veins.

I needed to sleep 10 hours a night, and spend two hours at the aforementioned grocery store in a state of ecstatic bliss, because I’ve finally found a place that sells udon and kale and Amish peaches and good local beer, all under one roof.

And in the business, I needed to regroup. Get my head on straight. Adjust my projections. Hold off on any sudden moves until I caught up with myself, personally. And make a lot of lists.

It’s funny, how automatic it can be to hit something, and just keep going.

But I don’t want to be on automatic pilot like that.

When you’re driven, it’s easy to train yourself to power through. Pedal on the gas. Get outta my way… I’ve got a destination!

But maybe going back to check what you hit is the wiser choice.

Mighty thanks to jimgoldstein flickr photostream for the “Driving Through Fall Color” image.

To talk with Stella about how Stella Orange can help you get your writing done faster (and in your own voice), click here to set up a Project Consult. 

Stella Orange is a copywriter who helps people put their work into words. For eight years, she wrote email campaigns that resulted in more than a million dollars in sales for her clients. In that time, Stella also taught popular marketing writing workshops to business owners on both sides of the Atlantic -- and a few in Australia and New Zealand. In 2017, Stella cofounded a creative and consulting shop offering a complete and slightly unorthodox line of business advising and marketing services. She continues to write copy and advise clients on customer delight, how to resonate with more sophisticated, discerning clientele in your marketing, and just who, exactly, your ideal clients are. Stella is the founder of Show Up And Write, a weekly writing group and writes a letter every two weeks or so (here’s the sign-up). She lives with the Philosopher and their two kiddos in Buffalo, New York, a fifteen-minute bike ride to the Canadian border.

11 Comments


  1. Kym

    Hi Stella,
    This is one of the best posts of yours I have read.
    Thank you for sharing – it really touched a chord with me.
    Kym

  2. Stella

    Kym, Thank you for this. I’m experimenting with a new style. Glad it resonated. And great to see you pop up here!

    Love,
    Stella

  3. Robin

    Stella,

    What a beautifully written piece…quite touching and true. Wonderfully brilliant – the metaphor used to crystallize your feelings and convey them to us, your readers. Thank you for this story as it calmed me just reading it. You are awesomeness! You should bottle you and sell it…oh wait that is exactly what you are doing…see you in Montana!

    Robin

  4. Marilyn

    Stella,
    Good luck settling in to a new local. I can relate to just pushing forward no matter what, just because we think that it is what we are meant to do. I have gotten all masculine energy, pushing forward to the finish line, without checking to see if my basic needs were being handled. Having creature comforts are really what you need right now, getting grounded in the feminine energy of caring for self. Thanks for sharing that…helps me remember I am not the only one that forgets that!

    And I love your style… If really helps me have a connection with you. Keep it coming!

    Marilyn

  5. Auretha

    Stella,
    Funny enough, I stayed up till 4 a.m. last night writing about this very experience for me. I moved cross country (without my 10 year Boyfriend) from Utah to the St. Augustine, FL area Feb. 15.

    I’ve spent up until yesterday feeling very lost, alone and was becoming increasingly hopeless. I’ve cried more than I ever thought I would. I never thought I would apply the word ‘hopeless’ to myself, but I’m owning it. When all your attempts to ‘get it together’ fail, your ego takes it right on the chin.

    I moved to rural area of Florida about 40 years behind city culture where the thought of a Dean & Deluca quickly morphs into Dunkin Donuts. Besides being robbed of creature comforts like a decent hairstylist and organic restaurants, my savings hit the bottom of the barrel a few weeks ago and I began to judge myself as a failure because I just couldn’t seem to get my Shiz for my Biz together in this new land.

    It’s important that we realize it DOES take adjustment time, like maternity leave. After having an emotional meltdown, my dad and my new beau both said on the same day, “You’re trying too hard.” To which I thought, ‘The HELL I am!!’ I was not about to let myself off the hook so easily.

    Now, a few weeks later, after I gave up, took a loan from Dad, relaxed, and simply followed inspired action, things are looking up. New clients are queuing along with a few speaking engagements. I’m feeling a feeling of returning to sanity. I can see how this is all starting to come together. My new life is starting to jell around me.

    I particularly love the prior article you wrote about self care and the support system you’ve built in place. I would have lost what remaining marbles I could unpack if it weren’t for my firmly established fabulous relationships with my women friends via Skype.

    Just wanted to chime in, YES! YES!! Thanks for saying it.

    Adjustment time and dips in green don’t mean we are any less valuable or amazing.

    Love & Beauty,
    Auretha
    Soul Stylist

  6. Stella

    Auretha,

    Amen!There’s a great article in this month’s Oprah by Roxane Gay (do you know her? http://roxanegay.tumblr.com/) about this issue, too. It — and you — have me thinking, too. I have the feeling that knowing how to fall down, get back up, and land on our feet again — and measure the right stuff when we get all existential about our meaning and contribution — are precious skills we’re both growing.

    Rock on —
    Stel

  7. Stella

    Marilyn,

    Thank you! I hear ya on the masculine energy… and yet I watch my man be way more relaxed about things than me, many times.

    Ever seen this one?
    “I must learn to love the fool in me–the one who feels too much, talks too much, takes too many chances, wins sometimes and loses often, lacks self-control, loves and hates, hurts and gets hurt, promises and breaks promises, laughs and cries. It alone protects me against that utterly self-controlled, masterful tyrant whom I also harbor and who would rob me of my human aliveness, humility, and dignity but for my Fool.” _Theodore Rubin

    I’ll keep up keepin’ watch with you for your tyrant if you’ll help me keep watch for mine…

    Love,
    Stel

  8. Serpentessa

    I love that you call your man the Philosopher! If only Snakes had ears and I was a ‘lil one curled away outta sight and could hear the conversations betwixt you the friendly neighborhood wordsmith & the philosopher! 🙂

  9. Katie

    Thanks SO much for the fabulous post! I have been in such a rut since having my little babe last November. I did not take the proper time after having her to regroup and take care of myself. I am finally putting it in perspective that I needed to let up on the gas, get my shit in order, and refocus. Thanks so much for sharing your story! Also, welcome to Ohio! Isn’t Jungle Jim’s AMAZING!?!

  10. Judy

    HI Stella,

    Just discovered you. Your writing “voice” (which I love, by the way) sounds familiar to me. Years ago, I read thefluentself.com blog quite often. Were you a commenter?

    Judy

  11. Stella

    Nope, but it sounds familiar Judy. Thanks for writing!

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