What I wish someone told me when I was starting out

There are things I’ve learned in the last 5 years of starting and growing my business that I wish someone had told me from the beginning. I don’t know that it would have had much difference – I tend to learn through experience. And am stubborn when it comes to receiving advice. Nonetheless, here’s what I would tell my younger self:

(1) You will gain so much – but you will also lose some things, too.

My friend Q once told me some great advice: “don’t be afraid to give up something you love for something you love more.” That has served me well over the last 5 years. I used to be really involved in my community and the theater in my town. I chose to let that go to focus on my business. I also gave up what I like to call a “normal” social life… because I talk to so many people during the day, I need to be still and quiet to recharge at night.

And that’s okay, I think. Those are choices. But what it means is that, as an entrepreneur, it’s harder to abdicate responsibility for how your life is. You have the time for what matters. Sometimes that’s work. But sometimes that’s baking bread or napping or visiting your people. The rough bit is actually owning the fact that yes, you’re choosing to do this. Your boundaries will become increasingly important – learn how to set them, openly and clearly.

(2) Creativity and sex come from the same place – learn how to roll with that.

I love making s*** up. It’s what I’ve built my business on, and what I help other entrepreneurs do, in bolder, gutsier, ballsier ways.

But know that for all the time you spend in your head and imagination, you need a counter pose. It’s like yoga. If you stretch your muscles one way, you need to go back and stretch them in the opposite direction, too. Or you will get lopsided.

So getting laid is one of the best things you can do for your business. That may not be true for everyone, but it’s definitely true for me. If you’ve got someone in your life who’s DTF, that is god’s way of telling you she loves you. Accept that gift. Regularly and often. Same thing goes for laughter. Your innovation and originality are fed on the nectar of your joy, of your willingness to accept and lavish yourself in the sensuality of your daily life. The more you do this, the more people will seek you out to work with you.

There’s more here, of course. But I have my writing timer set, and it’s about to ding. So I’ll say this: to be continued. Until then, I wonder: what have you learned over the past 6 or 12 months of your entrepreneurial adventure? I invite you to share in the comments below.

Mighty thanks to aussiegall flickr photostream for the adventure.

Stella Orange is a copywriter who helps people put their work into words. For eight years, she wrote email campaigns that resulted in more than a million dollars in sales for her clients. In that time, Stella also taught popular marketing writing workshops to business owners on both sides of the Atlantic -- and a few in Australia and New Zealand. In 2017, Stella cofounded a creative and consulting shop offering a complete and slightly unorthodox line of business advising and marketing services. She continues to write copy and advise clients on customer delight, how to resonate with more sophisticated, discerning clientele in your marketing, and just who, exactly, your ideal clients are. Stella is the founder of Show Up And Write, a weekly writing group and writes a letter every two weeks or so (here’s the sign-up). She lives with the Philosopher and their two kiddos in Buffalo, New York, a fifteen-minute bike ride to the Canadian border.

7 Comments


  1. Susan Shah

    Love #2 above. It’s something I definitely have put to the side when starting my business. Like I got to get this done before I can have sex with my husband. It’s nuts! So thanks for being honest and sharing that creativity and sex do come from the same place!

  2. Jacqueline

    Stella –

    In a quiet, small way I am managing to learn things from you since I have been linked into your newsletters and your posts. No, I haven’t “taken the leap of faith” yet, but little by little I’m discovering that boundaries are good. They are not “guilt nets” that you set so that other people can heap their guilt into them to show you that you should not set them “there” because that limits their access to your abilities.

    Like you I moved a lot as a kid. Now I struggle with overwhelming clutter – NOT Hoarding – just rampant clutter. I wish I had been told or taught that giving up stuff was ok, not some kind of penalty or purge because you have to move and there’s no room, no space, no place for treasures other than your memories. Say what you will, but Ramona the Pest is still one of my favorite books and I’ve had to buy it 3 times! LOL!

    Yes, moving forward, changing places and growing all require letting go, but it’s ok to take a few physical treasures with you, too. The large, smooth grey rock that was just the right size for throwing at the gator before you made a run for it, but you didn’t have to because he changed his mind. I’d keep that. Obviously endowed with luck and luck stones are rare. The book (binder) your best friend’s little girl made for you of all her drawings and essays on why boys are “pukey” and why you should have a cat and how they are better than anything, especially kittens, I’d keep that, too. It will remind you to call or e-mail your best friend so that the miles between you won’t seem so many and you can both remain authentic.

    These are important, too. Just like learning at 54 years old that it’s ok to have boundaries and even more ok not to give up you life, your love, your time and your talent to everyone else.

    Feed your soul, your heart and your humor. Travel light. Be happy. Even with out the sparkly red shoes, after all, Home is where We’re All Together, no mater what city or town.

    Bon Voyage and Happy Landing, Stella!

    Much love –

    Jacqueline

  3. Denise

    “If you’ve got someone in your life who’s DTF, that is god’s way of telling you she loves you.”

    couldn’t have said it better myself!!

    xo
    D

  4. Laurie Nuger

    Stella, like all of your posts – your words are so wise and so – witty. This first truth, I am just starting to realize (Yeah!)- and the second one is an equally powerful truth. I never thought of “creative movement” as the necessary counter pose to brain function – but it makes so much sense and why we need natural or intuitive movement to fuel us even more and keep us balanced. I always SMILE and feel so good after reading your posts. Thank you for your wonderful gifts.

  5. Sarah

    Congratulations on your impending move! I love these lessons. I have a similar creative mind and I am so grateful for my hubbie who keeps me grounded. We’re in negotiations for a new house, but we’re just moving across town, not cross country. 🙂

  6. Becca Pronchick

    Hi Stella, I’ve learned that when I periodically cycle back into anxiety, that my daily self-care and spiritual practice are essential! It’s OK to take it easy on myself. Ask for help. Put off what isn’t absolutely essential. It’s even OK to let trusted people know how I’m feeling. I’m good at hiding when I don’t feel great. I’ve learned to reach my little hand out and ask for company. I love your yoga posture metaphor for balancing inner and outer, visioning and taking action, working and goofing off. Much love, Becca

  7. Stella

    Becca,

    Thank you for your note, and sharing your experience. You reminded me of some things I’d forgotten, and needed to remember. As always!

    Love you,
    Stella

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